Integrity
Do what´s right. Stand firm on your key recommendations. Be willing to yield on the less important ones. Only take on assignments when you can add value. Pause or stop projects if you are not adding value. Have both a short and long-term view. Separate business recommendations from personal issues.
Insights
Be fact based and objective. Understand new consumer and customer insights. Understand the true drivers of the business, and how to make it happen. Understand the people and the organization. Spend enough time on the facts. But spend also enough time with management and employees. Always ask the front line in the organization.
Impact
You will never be satisfied as an individual if you don't have impact. At the end of the day you need to deliver the results. But with the right behavior and with integrity. You will be measured over time by your impact, towards the business and towards the people. If you don't have impact, you have no fun and you are not energized.